In marketing, a broad range of skills is needed & having basic knowledge of design will help you stand out. You don't need to become a designer, but an understanding of design will definitely help. This post is a "bird's eye view of design" introducing some basic design principles. Use it as a guide to what to look out for in any future marketing/design-related … [Read more...] about The Marketers Guide to Design
I have been fascinated by my reactions to colour and how in certain contexts they play a big role in decisions I make. While doing research for this post I learnt a lot about colours and their meaning to people. If you know what you want to evoke when a customer looks at your product packaging or service branding then look to colour to tell your story, it's one part of crafting … [Read more...] about The Marketers Guide to Psychology of Colour
TED (Technology - Entertainment - Design) Talks have taken the world by storm, and not always in a good light, but they do showcase passionate people doing amazing work. This is instead of the usual news channels such as CNN (or as i like to call Crisis Network News), which by its very nature is negative. TED Talks shine a beacon of hope out to people who are then inspired and … [Read more...] about 7 TED Talks to Help you Become a Better Marketer!
As live events go TEDxSydney* is one of those special ones that you try not to miss on the Sydney event calendar. This is not your average public speaking or marketing event, it's more... much more. I attended TEDxSydney 2014 & 2015 and experienced a rollercoaster of emotions throughout the day: joy, wonder, sadness, surprise, & hope just to name a few. So how did I … [Read more...] about TEDxSydney 2016 – The KING of content & ideas worth spreading
Too often when reviewing our marketing plans & campaigns we think only of how our target audience engaged with our marketing activities in terms of tangibles like clicks, likes, site visits, email sign ups & sales. But what about those intangibles like the personality or the look & feel of our marketing and more importantly did it evoke an emotion? Emotions are … [Read more...] about What’s missing from your Marketing…Emotion